Cultural platforms / Platform cultures (OER)

Nowadays, it is practically impossible for media and cultural professionals not to come into contact with platforms. Whether as product platforms such as Spotify or Netflix or as AI-based production platforms such as Dall-E (for images) or ChatGPT (for text) - platforms are inscribing themselves into our media practices as intermediaries and infrastructures. This makes them new cultural mediators, for example when they algorithmise recommendations or impose new exploitation concepts on cultural creators and consumers. The seminar looks at platforms in various media and cultural sectors and critically examines business models, the logic of datafication and algorithmic recommendations. In practice, students explore media practices of media and cultural professionals through an explorative research project.